Times are changing!
While offline marketing is still an important part of your overall marketing strategy, the days of searching in the Yellow Pages or local newspapers for a businesses contact details are gone. Today, when your customers search for your business, they are looking on their mobile phones and on the internet. People want to find what they are looking for fast and efficiently.
When your potential customers search for your product or service online, do they find you or your competitors? Local search marketing is so important for business owners, did you know one in five searches on Google is related to location?
What is “Local Search Marketing”?
I often get asked, “What is local search marketing?” and “Why is it important?”. The easiest way to explain is for you to open Google on your computer or Mobile and type in a business category like dentist, electrician or even pizza. You don’t even have to enter the town you are in. What are the top results that come up?
The search results should show up to 7 Local businesses, tagged with a letter (A,B,C,D…) and usually an address and phone number. There will be a handy Google Map on the left too.
These results are Google Places pages, sometimes they are created automatically by Google and you have to claim them, or you have to create a new one. Businesses are missing out on great SEO juice by not claiming or creating their Places page and filling them out with their business details including strategic keywords.
Does your business listing appear when you search for your local industry? Boost your local online presence today with an optimised Google Place page and a new Google+ Brand page to help your business get found online!
Prices start from only $250 including local directory listings.
Contact us today!