Sam Neill has a highly entertaining blog on his Two Paddocks website but there was only one thing holding them back – nobody knew about it. We worked with Sam and Two Paddocks Wines to come up with a social media strategy that enabled authentic engagement with fans and the sharing of his popular blog posts online. It was a slight push into the 21st century from us but they have since picked up the social media ball and sprinted with it. We customised their social media accounts but Sam proudly drives the social media train for Two Paddocks, with a bit of behind the scenes help from the TP Cru.
Read the TP Blog
A nice, simple Facebook landing Page. Nothing fancy.
Visit Two Paddocks on Facebook
Sam is very active on Twitter, very polite social media manners too, if you are a real person you will always be followed back. He frequently responds personally to @ mentions but forgive him if he does not, as he has over 11,000 followers now!
Say Hi to Sam on Twitter
To complete the online branding, the Two Paddocks YouTube channel is rocking a custom background to match the delightful ‘Microdoodle’ film series filmed on location in Central Otago, New Zealand. These videos are also embedded within the Two Paddocks website as the hub to drive traffic to.
Subscribe to the Two Paddocks YouTube Channel
