Why Should I Be On Twitter?

Believe or not, over the last week talking with clients I have been asked this question 4 times now by prospective clients wanting to get into the Social Media/Social Recruiting space. It wasn’t necessarily the question that shocked me (well it did but) it was more the fact that these companies had not as yet [...]

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5 Commonly Misunderstood Things on Twitter

As Twitter evolves, many things become either forgotten or ignored. There are mistakes that people make because they’re new or unaware, but sometimes people just don’t do certain things because they’re not reminded of their functions. Here are 5 common things people tend to lose track of. 1. Starting a Tweet with an @ This [...]

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Facebook Prepares To Announce 500 Million Users

Facebook is working on plans for their 500 million user celebration, projected to take place at some point before the end of June. While we’d expect Facebook to make an announcement in the next couple weeks, an announcement should be expected well before June 25th, when the company would surpass 500 million if growth was [...]

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Twitter Do’ and Don’ts

Yes there is a wrong way to ‘do’ Twitter but if you follow the general Best Practice rules of the Internet combined with a bit of common sense, you should be fine. Here are a few obvious Do’s and Don’ts to give you a general idea on what is and isn’t ok to do on Twitter: Be [...]

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Should I DM or @ Reply to Someone?

One of your followers or someone on Twitter has commented on what you have said.  Now what?  You could ignore it, of course, but you might also want to reply. You can reply to other people’s tweets by clicking the arched arrow on the right of a specific post.  The reply button is underneath the [...]

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Social Media Marketing for Restaurants

Is your restaurant taking advantage of Social Media Marketing? Newspaper and Yellow Page ads are not only expensive, but are becoming increasingly ineffective at reaching your potential patron base. Fortunately, Social Media Marketing primarily requires no money investment at all, and minimal time investment if pursued with a focused approach. More and more people are [...]

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How to upload a video to YouTube

Youtube says that each uploaded video must be less than ten minutes long and less than 2GB in size.  The higher the quality of your video is, the more compression it will need.  Movie editors such as Windows MovieMaker or Apple iMovie can compress videos. Videos must be saved to acceptable formats.  Youtube uses Windows [...]

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Do I really need an iPad?

With all the hype over the recent release of Apple’s new iPad, I became convinced that owning an iPad was essential to my business.  (Such clever marketers over at Apple).  Since New Zealand is a bit behind the rest of the technological world,  iPad’s have not been released here yet which gave me a bit of [...]

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14 Myths About Social Media

For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. Your competitors have embraced it. If your business isn’t putting itself out there, it should be. But there are some recurring fallacies and misconceptions [...]

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How to use Social Media to Grow Your Business

Almost 70% of small and medium businesses actively use social media sites like Twitter, Facebook, and LinkedIn to promote themselves. But simply posting what your CEO had for lunch isn’t going to help much with your branding efforts — it’s important to strategically use social media tools to increase exposure and reach your target audience. [...]

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